Designing, building and promoting Flexso's new website
A move to one digital environment, where each of the Flexso brands finds its place.
Flexso builds smart SAP solutions for a wide range of customers. With three competence centres - or brands - we can speak of a strongly extended expertise. An expertise that was getting harder to find online. Flexso called on our services to go from three websites to one. We designed, built and promoted a completely new online environment.
Website analysis and SEO research
We first analysed the old website, so that we know who the visitors are and which faults we need to eliminate. We then created the new website with content that comes up during an SEO survey. Which topics are unique to certain competence centres? How do the three compare to each other? Do they position themselves differently in the market? Which search terms belong to which competence centre, and are there similarities?
UX strategy and navigation architecture
Our UX specialists ensure that each brand has its own environment on the website. By highlighting the unique aspects of each brand, our UX specialists ensure that they get their own recognisable environment on the website. Customer journey and top tasks are consolidated in a uniform navigation structure.
With Craft CMS, we choose a strong foundation for the new website. With an intuitive customised website, it is child's play for Flexso to add or modify content blocks. Moreover, we create essential links so that the marketing and HR team always have access to up-to-date data.
A new website begs for a new marketing approach. We report marketing campaigns monthly in a comprehensive report with website figures and conversion rates. Each time, we propose website optimisations with a view to CRO.