User Experience design ensures a carefree customer experience.
The feeling a user has when using your product or service, both online and offline. It has to be right from the first point of contact with the customer. That is what user experience design is all about.
We provide a consistent experience throughout the entire customer journey. An experience that fully meets the expectations of your visitor.
The first step is always to know who your end user or customer actually is. Do you really know who your target group is and what their top tasks are?
A good information architecture ensures that a user can find the information he is looking for quickly, and therefore in the place where he expects to find it.
Wireframes or prototyping
Wireframes, also called a prototypes or page mock-ups, make it clear how your website, intranet or web app will work.
This is the final piece of a preliminary project. A clear and complete document that describes the functioning of your website, intranet or web app.
The first step in creating a user experience that exceeds your user's expectations is to know exactly who that user is. By defining this clearly, you can always research and test whether the proposed solutions work with this respective target group.
There are various techniques that can be used for this:
- Persona defintion
- Top tasks research
- In-depth interviews
- Data research
- Focus groups
Our experts will advise you which method will yield the best results for your organisation, product or service.
A good information architecture ensures that a user can find the information he is looking for quickly, and in the place where he expects to find it. That means a tree structure and navigation paths drawn up from the perspective of your user. Not from your organisational structure or catalogue.
A site structure and navigation paths that are designed from the perspective of your user. Not from your organisational structure or catalogue.
It also means speaking your user's language. It often happens that the words your customers use are not the same as those used within your organisation. A missed opportunity, because it raises the threshold because the customer does not always understand what you are talking about. Or even fails to find it at all as a result.
Through research, we find out what the ideal structure is and gain insight into the language use of your target group. We provide a clear navigation that puts information in a logical place.
Wireframes, also known as a prototype or mock-up, make it clear how your website, intranet or web app will work. We always create your wireframes with real content and place all the important elements already in their final position.
Flexso: from three to one website without loss of information
Flexso is a multi-brand organisation that wanted to go from three websites to one. Read how we approached this.
This makes your wireframes perfect for user testing.
Indeed. Even before the development team gets to work, we test whether the solutions really work for your customer. This way, less budget is wasted on developments that do not deliver.
You would never burn your budget on useless features, would you?
This is the final piece of a preliminary project. A clear and complete document that describes the functioning of your website, intranet or web app. All page types and the operation of all the various components are described. Also the exceptions or actions that are carried out - automatically or not - by the system.
Together with the information architecture and the wireframes, the functional analysis gives each stakeholder a full understanding of the operation.
Together with the information architecture and the wireframes, it gives every party involved a full insight into the operation. This way, you avoid unpleasant surprises. Or a seriously delayed process because too many unanswered questions remain.
A good functional analysis
- Limits the risk during the entire process
- Prevents false assumptions
- Boost efficiency during execution
- Defines the scope together with wireframes and information architecture
Our user experience designers and functional analysts also know the limitations of most modern CMS systems through their years of experience. They take that experience with them during their analysis work. This way, you can be sure that no functionality is created that is difficult to implement in practice. Or very expensive.