We bedachten en ontwikkelden voor Winsol een platform. Via dit platform …
- Online portal
- Digital transformation
- Digital Experience Platform
- UI & UX design
- Online marketing
Digital strategy
Clear chalk lines were set out at the beginning. Together with the Winsol team, we defined the vision and concrete objectives.
We linked these objectives to a digital strategy and started working on it.
Information architecture
Based on the user data, we determined the user journeys and conversion paths.
We provided a clear and intuitive information architecture.
Design
Winsol's house style was scrutinised and adapted. Based on this, a new, fresh design in Winsol style was provided.
Moreover, this brand new design was developed with lead generation in mind.
Craft CMS development
A functional analysis was built based on the designs and input from Winsol itself.
Using this analysis and designs, we developed a fast and user-friendly website in CraftCMS that is fully integrated with the Winsol IT environment.
Kerndiensten
UXMen
We realiseren in co-creatie met het marketing- en IT-team van Winsol een nieuwe website. We creëren een lead generation platform waarbij we de gebruiker telkens inspireren en informeren met slimme UX, zowel in copy als in design.
DigitalPulse
Samen met het designteam van UXMen, hielp Digital Pulse mee de functionele analyse op punt zetten. De ontwerpen werden omgezet naar een goed werkende website. Zelfs in een korte tijdspanne slaagde het bureau erin zich aan de strakke deadline te houden. Er werkten 3 front-end developers en 2 back-end developers aan het project.
Winsol heeft zijn eigen CRM ontwikkeld en WinPRO genoemd. Alle dealers op de website komen uit dit CRM en via een koppeling aangevuld met info uit Google My Business.
Alle ingevulde formulieren worden gekoppeld aan WinPRO zodat het salesteam de leads van daaruit verder kunnen opvolgen. Dat deze koppeling naar behoren werkt, is business critical voor Winsol. Zij onderging dan ook voldoende testings.
Na het initiële project werd de Drupalsite ‘stel-je-vraag’ ook geïntegreerd binnen de website van Winsol.
Our Digitals were given the challenge of building a platform that could serve to both inspire and convert. The new platform not only had to offer what individuals needed, but professionals and architects also had to be offered a smooth user experience. In addition, for Winsol's marketers themselves, this platform had to offer a future-proof solution that they could work with without compromise.
We got to work on this and started by analysing the current website to identify user data and possible shortcomings. The insights we gained from this served as the basis for developing the new platform. To meet Winsol's demand, the necessary workshops were also organised. These served as input for taking the entire navigation & structure of the website in hand. And with results! From now on, the focus is no longer on the services Winsol offers but rather on their product range. Users are now more fluently inspired and guided towards conversion.
An integration with Winsol's own CRM (WinPro) was also provided. All dealers on the website now come from the database of this CRM and are supplemented via a link with info from Google My Business. Thus, all data for each dealer in Winsol products are always up-to-date. All completed forms are also directly linked to WinPRO so that the sales team can further follow up leads from there.
Winsol stressed the day-to-day importance of this link and it was therefore subjected to extensive testing.
Despite tight deadlines, the project was successfully set up and Winsol can now provide their customers with an even better digital service!
Winsolis dé partner voor een totaalafwerking van je huis en tuin. Ervaren professionals en architecten staan hen bij. Een goede service en persoonlijk advies is hun motto, en de website moet hen daarin ondersteunen. De samenwerking tussen The Digitals en Winsol is een werk van lange adem, eentje waar we trots op mogen zijn.
