Successful digital transformation: not without research and analysis
The 5 pillars of successful preparation
Digital transformation is a complex and comprehensive process that always requires thorough preparation. As no two processes are the same, qualitative research is always a must.
In this article, we discuss the key elements of a well-executed preparatory research and tell you how we prepare a strategic advisory report.
Target group research
Knowing what your target audience craves is an absolute no-brainer. And yet many digital projects are still started from gut feeling and company thinking.
Who will benefit from your digital transformation and who will use the tools? Correctly understanding the wants and needs of your target audience is essential to tailor your services and products accordingly. A better picture of what your customers want and need leads to products and services that better match their expectations.
Competitive research
Besides understanding your target audience, competitor research is key. By analysing where your competitors are and what their strengths and weaknesses are, we can identify threats and opportunities for an organisation.
Properly conducted competition research provides a clear picture of your own position in the market vis-à-vis your competitors, thus helping to discover unused opportunities and anticipate possible threats. The knowledge gained about your competitors' strategies is then used to refine your own strategy.
Market research
Market research provides a broader perspective on the environment in which you operate. The aim is to identify trends, growth opportunities and potential risks in the market before starting the project. Market research allows you to identify potential risks early and anticipate them.
Desk research
Desk research (or secondary research) also plays an important role. Here we look at historically available data of the organisation to get a complete picture of the current situation and trends. Desk research is often quicker and easier to carry out because the data is already available. It provides insight into historical trends and performance, which regularly proves valuable for further strategic planning.
